As a staunch atheist, I am a real sucker for a jesus sign or any far right-wing billboards. They tickle my innards. Sometimes I find it hard to believe that people believe their promos but they're as sure of themselves as I am. Besides signs are a commercial and ethical reflection of particular American values which have begun to experience Tectonic shifts recently.
Many of these hand made signs are relics of a pre -high tech era when neon and wall signs nobly announced their beckonings: cheap divorce, 50% off caskets, eat now, live girls, ostrich boots. Drive the back roads. You'll see 'em for yourself.
